Sporto Motivo

Launching a new CUPRA dealership through immersive on-site experiences, curated local partnerships, and premium customer touchpoints. The activation positioned the dealership as a lifestyle destination and anchored CUPRA’s brand presence within the community.

Designing an exclusive weekend test drive experience for the BMW i range, enhanced with augmented reality overlays to showcase embedded technologies. Total immersion to transform participants into ambassadors for BMW’s electric mobility vision.